Insight · Analysis

What to ask in a workplace survey the questions that measure a behaviour, and the ones to avoid

A workplace survey is worth as much as its questions. The same tool can return a picture that serves the project or a list of wishes that says nothing about how to size the space. The difference lies in the type of question: measuring a behaviour or collecting an opinion.

Ask how you work, not what you prefer

The questions that serve the project measure facts: how many hours of focus in a day, how much time in meetings, how many days on site, where people work best and why, what wastes time. These are answers that translate into numbers and square metres. Questions about taste — the colour of the walls, the style of the furniture — collect preferences that size nothing and shift attention from use to aesthetics.

The questions that lead the answer

A question can already contain its answer. Asking "do you prefer a modern open space?" pushes towards yes; asking "how much do you need to concentrate without interruptions?" measures a need. Neutral questions do not suggest a direction: they let the data emerge, even when it contradicts the expectations of whoever commissioned the project.

Questions that measure
translate into project figures
How many hours a day do you need to concentrate?
How many days a week are you on site?
Where do you work best, and why?
What wastes most of your time in a day?
Questions to avoid
collect wishes or lead the answer
What colour would you like for the walls?
Do you like a modern open space?
Would you like a gym in the office?
Are you satisfied with the current office?
The same questionnaire: what changes is whether the question measures or suggests

Few questions, well framed

A long questionnaire is filled in poorly and read even worse. Better a few targeted questions that an employee completes in minutes and that return clean data. A team's typical day is described with a handful of items: how focus, collaboration and breaks are distributed, where they happen, how often. The rest is noise.

The question serves whoever reads it

Every question exists for a project decision. If an answer will not change the sizing, the layout or the choice of work settings, that question is not needed. It is the criterion ARCHIlabs uses to build its surveys: it asks only what the data-reading software will then turn into square metres and workstations.

A good survey does not collect opinions: it measures behaviours. Every question comes from a project decision it will have to inform.

See a survey built this way

The ARCHIlabs survey asks only what the project needs. Try it: it is the same tool we use with companies.

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